German RETech Partnership

Visual Identity, Icon Set & Design Manual

Together with the agency w21k, I developed a modular icon system and a set of tailored illustrations for the German RETech Partnership (RETech). RETech is a network supported by the German Federal Ministry for the Environment that promotes sustainable waste and recycling technologies “Made in Germany” in international markets, fostering knowledge transfer and cooperation worldwide.

My work focused on translating complex environmental and technical topics into a clean and accessible visual language. I co-developed the iconography, refined the logo, and contributed to a concise design manual that defines the brand’s visual framework — including color systems, typography, layout principles, and icon usage. The result is a scalable and coherent identity that supports RETech’s mission in both digital and print media.

Brand Guidelines

2024

Services

Visual identity refinement
Icon design system
Custom illustrations
Design manual creation
Visual language development
Style guide layout & structure

Environmental Communication

Bringing clarity to complexity, this project gave RETech a fresh visual voice to tell its story worldwide. Through carefully crafted icons, illustrations, and a unified style guide, we helped make a technical topic approachable and engaging for diverse audiences

German RETech Partnership

The German RETech Partnership (RETech) is an initiative that promotes sustainable waste management technologies and expertise “Made in Germany” around the world.