W21K is a Berlin‑based political communications agency working with individuals and organizations that aim to constructively shape society. Their core focus lies on topics like social and ecological sustainability, cohesion, justice, political participation and education. w21k offers strategic communications consulting, campaign development, social media, design and video production—bringing deep knowledge of political contexts and experience with sensitive issues
In this project, I contributed to the visual identity update for W21K, focusing on illustration implementation and motion design. Specifically, I:
Created bespoke illustrations tailored to reflect w21k’s core values—sustainability, justice, and social cohesion—while maintaining a clear, contemporary aesthetic.
Developed Animations and conceptual snippets that bring the illustrations to life and add a dynamic, engaging rhythm to the layout.
Optimized animations and assets for mobile and desktop—compressing GIFs, verifying load behavior, and ensuring smooth playback across iOS and Android platforms, so that motion elements render consistently and responsively.
The result is a polished rebranding presentation that underscores w21k’s strategic, value‑driven approach, while visually reinforcing their message of constructive societal impact.
